Special Offer: Dymo D1 Tape Bundle Promotion

Dymo are offering a new promotional bundle pack, containing:

• 2 x 45013 12mm White (the most popular D1 tape)
• 1 x 45021 12mm Black (we assume the least popular colour!)

Dymo are advertising this as "buy 2 get one free" which seems like a good deal.  However, this is another case where it seems their marketing team were sitting around drinking coffee and eating doughnuts thinking up promotions that sound good in theory.  However, they failed to take into account the critical fact that in the real world nobody sells at the RRP, and therefore their numbers don't add up.

And therefore the free tape isn't actually free, as the bundle is more expensive than just buying the 2 tapes!

So while they'd like this offer to be "Buy 2 get 1 free", in the real world it is more like "Buy the 2 tapes you want for more than you would normally pay, and get a tape you didn't want at a big discount" - which doesn't quite have the same ring to it...

There are a number of new promotions running or coming soon that follow the same badly thought out logic, but this is the worst of a bad bunch.

So if you're just after the white tapes and don't care about a cheap black tape, give this a miss and just buy the cheaper white tapes.  On the other hand if you want 3 tapes for less than you'd normally pay for all 3 then it's worth a go as it is quite a bit cheaper than 3 individual tapes.